Branding Guidelines – Appliances Labs

Welcome to the Appliances Labs Branding Guidelines page. Our brand is more than just a name or a logo; it embodies our mission, vision, and values. This guide outlines the key elements of our branding, including our color palettes, to ensure consistency and recognizability across all our communications and platforms.

Our Brand Identity

At Appliances Labs, we are dedicated to providing expert advice and in-depth reviews on appliances and smart home technology. Our brand identity reflects our commitment to clarity, innovation, and trust. We aim to convey a sense of reliability, expertise, and forward-thinking through our visual and textual language.

Color Palette

Our color palette has been carefully selected to represent our brand’s qualities and ensure our visual communication is as clear and effective as our written content. Our primary, secondary, and tertiary colors, along with their tints and a dedicated gray palette, form the core of our visual identity.

Primary Palette

• Primary (#60d2ec): This vibrant shade of blue reflects our commitment to innovation and clarity. It stands out in our designs, evoking a sense of trust and reliability.
  • Tint 1 (#79ebff)
  • Tint 2 (#93ffff)
  • Tint 3 (#acffff)
• Secondary (#19373c): This deep teal represents our depth of knowledge and stability as a brand. It provides a strong foundation for our palette, symbolizing our expertise.
  • Tint 1 (#3f5d62)
  • Tint 2 (#4c6a6f)
  • Tint 3 (#658388)
• Tertiary (#a0c832): This lively green highlights our focus on sustainability and smart technology, reinforcing our commitment to a brighter, more efficient future.
  • Tint 1 (#c6ee58)
  • Tint 2 (#d3fb65)
  • Tint 3 (#ecff7e)

Gray Palette

• Gray 1 (#595959)
• Gray 2 (#999999)
• Gray 3 (#f2f2f2)
• Gray 4 (#ffffff)

This palette is used to balance and complement our primary and secondary colors, ensuring readability and visual harmony in our designs.

Using Our Brand Colors

• Digital and Print Materials: Our color palette should be consistently applied across all digital and print materials, including our website, marketing materials, and product packaging.
• Accessibility and Readability: When using our colors, ensure that text is always legible and accessible. Contrast ratios for text and background color combinations should meet or exceed the WCAG 2.1 guidelines.
• Complementary Colors: While our primary, secondary, and tertiary colors are central to our brand identity, they can be complemented by the gray palette to create depth and emphasis in design elements.

Brand Consistency

It is crucial to maintain consistency in the use of our brand colors across all platforms and materials. This ensures that our brand is instantly recognizable, reinforcing our identity and values in the minds of our audience.

By adhering to these branding guidelines, we can collectively contribute to a strong, cohesive brand identity that accurately reflects what Appliances Labs stands for.