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Ace Hardware and Target plan member-focused sales for Oct. 6-7, the same dates as Amazon’s Prime Big Deal Days. Walmart’s fall promotion runs Oct. 5-11, with advertised discounts on home upgrades, tools and Halloween items. The details come from a report published by Hardware Retailing on Oct. 2.
Ace Hardware and Target plan sales on Oct. 6-7, 2026, the same dates as Amazon’s Prime Big Deal Days, while Walmart is running a broader fall promotion from Oct. 5-11. The overlapping offers give shoppers several retailers to compare during Amazon’s two-day event, though eligibility and discount terms differ by store.
Ace Hardware’s promotion, called Ace Rewards Days, is for members of its Ace Rewards program. According to Hardware Retailing, members can save 15% on sitewide orders of $49 or more and earn double points on purchases on Oct. 6-7. The report also describes limited-time savings across nearly all categories, without listing specific products or prices.
Target Circle Deal Days are scheduled for the same two days. Hardware Retailing reports that Target will offer deals of up to 40% off for members. The report does not identify which products will receive the largest discounts or provide further details about membership terms.
Walmart’s fall deals run from Oct. 5 through Oct. 11, according to the report. Advertised discounts include up to 40% off home upgrades, up to 25% off tools and up to 30% off Halloween items. Amazon, meanwhile, plans to bring back “Today’s Big Deals,” with new offers appearing three times daily during Prime Big Deal Days and discounts advertised at up to 55% or more, Hardware Retailing reports.
Shoppers Face Overlapping October Sales
The promotions put competing offers on the calendar at once, giving shoppers options beyond Amazon for household goods, tools and seasonal merchandise. The overlap is especially direct on Oct. 6-7, when Ace Rewards Days and Target Circle Deal Days coincide with Amazon’s event; Walmart’s longer sale starts a day earlier and continues after those two days.
Advertised maximum discounts do not establish that every item in a category will be reduced by that amount, or that prices will be lower than competing offers. Shoppers comparing deals will need to check each retailer’s product selection, membership rules, order minimums and final prices. Ace’s reported $49 threshold, for example, applies to its 15% sitewide offer, while Target’s reported offer is for members.
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How Each Retailer’s Dates Differ
The schedule reported by Hardware Retailing places Amazon, Ace and Target on Oct. 6-7, with Walmart’s promotion spanning Oct. 5-11. That difference may matter to customers who want to compare items before Amazon’s event begins or shop after the two-day promotions end.
Hardware Retailing also reports that Amazon introduced “Today’s Big Deals” during its Prime Days event in June 2025 and plans to reinstate the feature for the October sale. The cited report does not give additional history or details about the upcoming deal drops beyond their three-times-daily schedule.
““Ace Rewards Days is one more way we deliver on our promise to be the helpful place, bringing our neighbors meaningful savings on the trusted brands they rely on.””
— Kim Lefko, chief marketing officer of Ace Hardware
Sale Terms and Product Lists Remain Limited
The available report does not provide full product lists, prices, exclusions or links to detailed terms for the promotions. It is also unclear which offers will be available online, in stores or both, beyond Ace’s description of savings on sitewide orders and Walmart’s category-level discount claims.
The reported discount figures are maximum advertised amounts, not a guarantee that all products will receive those reductions. The report does not specify how Amazon’s “up to 55% or more” description will apply to particular items, or whether any deals will have limited quantities. Shoppers should check retailer listings and terms as the sale dates approach.
Promotions Begin October 5
Walmart’s reported sale is due to begin on Oct. 5, followed by Amazon’s Prime Big Deal Days and the Ace and Target promotions on Oct. 6-7. Amazon plans to post “Today’s Big Deals” three times daily during its event, according to Hardware Retailing.
Further product-level details and terms may become available through retailers’ own sale pages. Until then, the confirmed information is limited to the reported dates, headline discounts and, for Ace, the stated purchase threshold and rewards points offer.
Key Questions
When are Amazon’s Prime Big Deal Days in 2026?
The event is scheduled for Oct. 6-7, 2026, according to Hardware Retailing.
Which other retailers are running sales at the same time?
Ace Hardware and Target have promotions scheduled for Oct. 6-7. Walmart’s fall deals are reported to run from Oct. 5 through Oct. 11.
What does Ace Hardware’s Rewards Days offer?
The report says Ace Rewards members can get 15% off sitewide orders of $49 or more and earn double points on purchases on Oct. 6-7. Additional limited-time savings are also reported, but individual offers are not listed.
What discounts has Walmart advertised?
Hardware Retailing reports discounts of up to 40% on home upgrades, up to 25% on tools and up to 30% on Halloween items during Walmart’s Oct. 5-11 sale.
Are the advertised maximum discounts guaranteed on all products?
No. The reported figures are described as discounts of up to specified amounts. Product eligibility, exclusions, quantities and full sale terms were not detailed in the report.
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