TL;DR
Get home appliances delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
Paint and wood-finish brands have announced 10 of their 2027 Colors of the Year, with selections ranging from moss and olive greens to deep browns, earthy orange, and muted blues. The picks reflect each brand’s stated design priorities; they are not a single industry-wide choice, and more announcements may follow.
Ten paint and wood-finish brands have named their 2027 Colors of the Year, according to a House Beautiful roundup, with choices ranging from mossy greens and warm browns to dusty blues and an earthy orange. The list offers an early view of the brands’ color direction for home interiors, but it is not a unified forecast or a complete industry tally.
The selections include Grounded, a moss-and-olive green from Behr; Webster Green, Benjamin Moore’s mid-tone green; and Sherwin-Williams and HGTV Home’s Celery, a soft, garden-inspired hue. Dutch Boy Paints chose Deep Rooted, an earthy orange with red and brown undertones. Little Greene’s Marle and Dunn-Edwards’ French Press Coffee bring brown into the group, while Minwax selected the much lighter wood finish Pickled Oak.
The blue selections have different roles. Valspar named Cottage Door, a cool, mid-toned blue it describes as a versatile new neutral, while Glidden chose Artifact, a smoky blue with gray and turquoise undertones. Clark+Kensington’s Vantage Point is a dusty shade inspired by a clear sky. The brands’ descriptions and paint codes help distinguish the colors, but the roundup does not provide a shared method for comparing their hues.
Several companies tie their picks to comfort, nature, and well-being. Behr’s Kayla Kratz described Grounded as moving between moss and olive, with brown undertones. Sherwin-Williams color marketing manager Ashley Banbury said homeowners and designers are increasingly seeking soothing spaces and nature-inspired colors. Those are company representatives’ explanations of their selections, rather than evidence that every homeowner shares the same preference.
What the Palette Signals for Homes
The range gives shoppers, designers, and homeowners an early set of reference points for interior paint and finish choices. Greens and browns are presented by several brands as ways to bring natural, grounding tones indoors; blues offer quieter alternatives, while Deep Rooted adds a stronger warm accent. The variety means consumers are not being pointed toward one uniform color direction.
These annual selections can shape product displays, editorial coverage, and the colors consumers encounter while planning a room. They also serve as brand-led marketing and design guidance, not independent proof of a broad market shift. Anyone choosing a color still needs to consider lighting, existing finishes, and the look of a sample in the room itself.
As an affiliate, we earn on qualifying purchases.
How the 2027 Picks Differ
There is no single Color of the Year authority represented in this list. Each selection belongs to a specific paint or finishing brand, and the products are not all the same kind: Minwax’s Pickled Oak is a wood stain, while most other picks are paint colors. House Beautiful describes the brands’ choices and includes their explanations, but does not rank them or identify one winner.
The listed shades also range from saturated, dark colors to pale finishes. French Press Coffee is a deep brown with plum undertones, while Pickled Oak is an ultra-light finish intended to show natural wood grain. Webster Green has historical references, according to Benjamin Moore, while Cottage Door and Vantage Point are framed as newer kinds of neutral. These differences make the collection more useful as a survey of individual brand choices than as a single coordinated palette.
“It moves between moss and olive, with subtle brown undertones that give the green warmth and weight.”
— Kayla Kratz, head of color at Behr
What the Early List Leaves Open
The roundup does not say that these are all 2027 selections, nor does it provide a final date when announcements will be complete. It also gives no standardized survey or sales data showing whether the choices reflect consumer demand across the wider market. Behr’s report that about 77 percent of Americans feel overwhelmed is attributed to data shared with House Beautiful, but the supplied material does not identify the study’s methodology or timing.
Color perception can vary by lighting, surface, and display, and the descriptions do not establish how the shades will look in every home. It is also unclear whether the brands’ stated themes—such as wellness, nostalgia, and comfort—will translate into measurable changes in purchasing or design decisions.
More Brand Announcements Ahead
House Beautiful’s list is framed as the choices announced so far, so additional brands may publish their 2027 selections. Readers comparing colors can check each manufacturer’s official product information and view physical samples before making a decision; names and color codes identify the picks, but do not replace testing them in a specific space.
As more selections appear, the list may offer a broader picture of how brands are positioning their palettes. For now, the confirmed development is a set of individual company announcements, not a definitive prediction of which colors will dominate homes in 2027.
Key Questions
How many 2027 Colors of the Year are listed so far?
The House Beautiful roundup lists 10 selections from paint and wood-finish brands. It does not say the list is complete.
Which brands selected green shades?
Behr selected Grounded, Benjamin Moore chose Webster Green, and Sherwin-Williams and HGTV Home named Celery.
Are all the selections paint colors?
No. Minwax’s Pickled Oak is a wood stain selection; most of the other listed choices are paint colors.
Do the selections prove that one color trend will dominate in 2027?
No. The list collects separate brand announcements and does not include market data establishing one dominant color trend.
Source: rss
Fall yard work Picks
leaf blowers
As an affiliate, we earn on qualifying purchases.
